Control Tower — NOW Massage
Sarah J.Admin
Process
Customer Onboarding8 stages · 12 active
New members: intake to active. Assessment & care plan setup.
Inquiry
Consult
Eval
Assign
Protocol
Sign
First Session
Active
HSHubSpotMBMindbodySFSalesforce

Inquiry

2 members

New member inquiries via HubSpot web forms and phone intakes.

Total

2

Completed

0

Avg Days

6.2d
ItemStatusDaysOwner
Lisa Park
Stalled9dUnassigned
Omar Hassan
In Progress3dSarah J.

Consult

1 members

One-on-one needs assessment and service matching.

Total

1

Completed

1

Avg Days

2.5d
ItemStatusDaysOwner
David Kim
In Progress7dMike L.

Eval

1 members

Health history, intake forms, and physical readiness evaluation.

Total

1

Completed

0

Avg Days

3.8d
ItemStatusDaysOwner
Omar Hassan
In Progress4dSarah J.

Assign

2 members

Therapist and service plan assignment.

Total

2

Completed

1

Avg Days

2.1d
ItemStatusDaysOwner
Elena Reeves
In Progress5dSarah J.
Ryan Cooper
In Progress2dNOW-Onboard

Protocol

2 members

Treatment protocol development and approval.

Total

2

Completed

0

Avg Days

3.0d
ItemStatusDaysOwner
James Chen
At Gate3dNOW-Onboard
Ryan Cooper
At Gate2dNOW-Onboard

Sign

1 members

Service agreement, waivers, and payment terms signed.

Total

1

Completed

1

Avg Days

1.8d
ItemStatusDaysOwner
Tom Holloway
In Progress2dNOW-Onboard

First Session

1 members

First scheduled session completed.

Total

1

Completed

1

Avg Days

0.5d
ItemStatusDaysOwner
Anika Patel
Active1dNOW-Onboard

Active

2 members

Full member with recurring sessions.

Total

2

Completed

2

Avg Days

0d
ItemStatusDaysOwner
Maya Torres
ActiveNOW-Onboard
Sam Rivera
ActiveNOW-Onboard
Provider Credentialing4 stages · 6 pending
Vetting therapists: license checks, background review.
Application
Background
Certification
Approved
WDWorkdayICiCIMSCTCertemy

Application

3 members

License, certifications, and work history submitted.

Total

3

Completed

1

Avg Days

4.5d
ItemStatusDaysOwner
Alisha Kwan
In Progress6dNOW-Cred
Marcus Webb
In Progress3dNOW-Cred
Nina Ortiz
Stalled12dUnassigned

Background

2 members

Background check, references, and professional vetting.

Total

2

Completed

1

Avg Days

3.0d
ItemStatusDaysOwner
Derek Liu
In Progress5dNOW-Cred
Tanya Ross
Active2dNOW-Cred

Certification

1 members

License verification, insurance, CEU compliance.

Total

1

Completed

0

Avg Days

7.0d
ItemStatusDaysOwner
Priya Shah
In Progress8dClinical

Approved

0 members

Provider approved and added to active roster.

Total

0

Completed

0

Avg Days

0d
Appointment Scheduling5 stages · 8 active
End-to-end booking: member request to session done.
Request
Availability
Confirm
Prep
Complete
MBMindbodySQSquareGCGoogle

Request

4 members

Member submits booking request via app or phone.

Total

4

Completed

3

Avg Days

1.2d
ItemStatusDaysOwner
Maya Torres
ActiveNOW-Sched
Sam Rivera
In Progress1dNOW-Sched
Chris Bennett
ActiveNOW-Sched
Lisa Park
Stalled5dUnassigned

Availability

4 members

Provider availability checked, time slots proposed.

Total

4

Completed

2

Avg Days

2.5d
ItemStatusDaysOwner
Elena Reeves
ActiveNOW-Sched
Ryan Cooper
In Progress3dNOW-Sched
Anika Patel
ActiveNOW-Sched
Omar Hassan
In Progress4dNOW-Sched

Confirm

3 members

Appointment confirmed, both parties notified.

Total

3

Completed

2

Avg Days

1.0d
ItemStatusDaysOwner
David Kim
ActiveNOW-Sched
Jess Taylor
ActiveNOW-Sched
Tom Holloway
In Progress2dNOW-Sched

Prep

2 members

Room setup, equipment prep, pre-care instructions.

Total

2

Completed

1

Avg Days

0.5d
ItemStatusDaysOwner
Maya Torres
ActiveNOW-Sched
Sam Rivera
ActiveNOW-Sched

Complete

1 members

Session completed, notes logged, feedback collected.

Total

1

Completed

1

Avg Days

0d
ItemStatusDaysOwner
Chris Bennett
ActiveNOW-Sched
Inventory & Supplies4 stages · 3 low
Supply chain: oils, linens, equipment purchase to reorder.
Order
Receive
Stock
Replenish
FBFishbowlQBQuickBooksABAmazon Business

Order

2 members

Purchase orders submitted to vendors per reorder thresholds.

Total

2

Completed

1

Avg Days

3.0d
ItemStatusDaysOwner
White Lotus lotion
In Progress3dNOW-Inv
Massage oil restock
Active2dNOW-Inv

Receive

2 members

Delivery verified and logged into inventory.

Total

2

Completed

2

Avg Days

1.5d
ItemStatusDaysOwner
Linens delivery
Active1dNOW-Inv
Equipment shipment
Active2dNOW-Inv

Stock

3 members

Items distributed to treatment rooms and storage.

Total

3

Completed

2

Avg Days

0.5d
ItemStatusDaysOwner
Room 4 oil restock
ActiveNOW-Inv
Room 2 linens
ActiveNOW-Inv
Storage audit
In Progress1dNOW-Inv

Replenish

1 members

Low-stock alert triggered. Awaiting next order cycle.

Total

1

Completed

0

Avg Days

0d
ItemStatusDaysOwner
Sheets — 8 units
In Progress0dNOW-Inv
Payroll Processing3 stages · 10 pending
Therapist commissions from session completion to payout.
Collect
Verify
Pay
ADPADPGTGustoQBQuickBooks

Collect

8 members

Completed sessions pulled, commissions calculated.

Total

8

Completed

6

Avg Days

1.0d
ItemStatusDaysOwner
Maya Torres
Active1dNOW-Pay
Sam Rivera
Active1dNOW-Pay
Chris Bennett
Active1dNOW-Pay
Jess Taylor
Active1dNOW-Pay
Elena Reeves
Active1dNOW-Pay
Anika Patel
Active1dNOW-Pay
Omar Hassan
In Progress2dNOW-Pay
Ryan Cooper
In Progress2dNOW-Pay

Verify

10 members

Time records and commissions verified against schedule.

Total

10

Completed

4

Avg Days

2.0d
ItemStatusDaysOwner
Maya Torres
In Progress3dFinance
Sam Rivera
In Progress3dFinance
Chris Bennett
In Progress3dFinance
Jess Taylor
In Progress3dFinance
Elena Reeves
At Gate2dFinance
Anika Patel
At Gate2dFinance
Omar Hassan
At Gate2dFinance
Ryan Cooper
At Gate2dFinance
Nina Ortiz
In Progress1dFinance
Derek Liu
In Progress1dFinance

Pay

0 members

Payments processed via direct deposit. Next pay run: Fri.

Total

0

Completed

0

Avg Days

0d
Decide
!
Lisa Park stalled in Inquiry
9 days with no contact — follow-up never sent
!
James Chen at Protocol gate
3 days awaiting approval — SLA expires tomorrow
!
David Kim — Consult pending eval
Results from Zoom recorded, not yet evaluated
Assigned

Owners by Pipeline Stage

InquiryUnassigned
ConsultMike L.
EvalSarah J.
AssignSarah J.
ProtocolNOW-Onboard
SignNOW-Onboard
First SessionNOW-Onboard
ActiveNOW-Onboard
Risks

Revenue at Risk

$3,200
Lisa Park — $1,400 (9d overdue)
David Kim — $900 (Consult pending)
James Chen — $900 (At Protocol gate)

SLA Expirations

2
Inquiry SLA: 3d used · Consult SLA: 5d used

Avg Time to Active

14d
Target: 12d · Actual: 14d
approaching threshold
Outcomes

Member Retention

87%
Members past First Session
who remain active after 30d

Revenue from Active

$5,600
per month · avg $1,400/mo

Active Members — Revenue

MemberPlanMonthlyStatus
Maya Torres
Premium$1,800Active
Sam Rivera
Standard$1,200Active
Chris Bennett
Standard$1,200Active
Jess Taylor
Premium$1,400Active
All Members
MemberRoleStageStatusOwner
Maya Torres
AdminActiveActiveNOW-Onboard
James Chen
ViewerProtocolAt GateNOW-Onboard
Elena Reeves
ContributorAssignIn ProgressSarah J.
David Kim
ViewerConsultIn ProgressMike L.
Lisa Park
AdminInquiryStalledUnassigned
Tom Holloway
ContributorSignIn ProgressNOW-Onboard
Anika Patel
ViewerFirst SessionActiveNOW-Onboard
Omar Hassan
ViewerEvalIn ProgressSarah J.
Sam Rivera
AdminActiveActiveNOW-Onboard
Chris Bennett
ViewerActiveActiveNOW-Onboard
Jess Taylor
AdminActiveActiveNOW-Onboard
Ryan Cooper
ContributorProtocolAt GateNOW-Onboard
1-12 of 12